Katie Rife built a pyramid from hundreds of stacked Jerry McGuire VHS tapes. She collects analog Jerry McGuires from thrift stores, and sometimes her friends even mail her copies they find. To her, the movie in its original format is a reminder of how disposable culture can be.
“In the heyday of VHS, everyone owned a copy of Jerry McGuire. And it won all the Oscars.” she says. “But now, no one gives a shit about it.” A lot of people forgot about it when they dumped their tape at a secondhand store.
This didn’t just happen with the Oscar-winning Tom Cruise film. When America converted from VHS to DVD, blu-ray and digital, thousands of films fell out of social consciousness.
Rife started collecting tapes when she realized how many movies technology has left behind. She has over 5,000 of them, about 1,000 of which are Jerry McGuires.
But VHS as a format frustrates her because it’s unreliable. “It breaks down like crazy, and it doesn’t look good. It’s a formatting nightmare!” She tries to save at least four digital copies of everything in her collection so that when her tapes wear out, they won’t disappear forever.